Although some bargains can be had from buying online it is also very easy to be scammed out of your money too, especially when buying high value items such as diamonds.

There is some very easy things to look for on a website that offer proof that the company is who they say they are and that they have a verified address.

A Verisign seal indicates that the website is secure and that your details will be safe from hackers.

Truste ensure that the company takes your privacy seriously

The Better Business Bureau only list websites deemed to be reputable and safe to shop with.

Obviously not all websites will have these accreditations and in these cases you would be advised to try and do as much research on the actual company behind the website as you possibly can.